BraveBison

What International Women’s Day means to our team

March 2025

Hot on the heels of our International Women's Day panel, we looked to our host, head of organic content Louise Quenzer, plus two more female leaders from SocialChain, design director Jade Elouise Connolly and associate creative director Beth Blance, for some wise words on tackling gender inequality.
With this year's theme of accelerating action in mind, how can we all take swift and decisive steps to create a truly inclusive world and workplace?
Read their answers in the full piece for SheCanCode.

The latest from the digital front line.

All news & insights
Performance • Resources

How to build a winning measurement framework

Performance

2 min read

A successful measurement framework doesn’t just give you a snapshot - it gives you context. Without understanding the bigger picture, you’re flying blind. Building a measurement model that truly works takes time, buy-in, and a mindset shift. Forget the idea of the “perfect” framework - focus on the journey. Here are three key tips to help you build a framework that drives smarter decisions and aligns your teams for success.
Performance • Views

Why culture, growth, and values matter more than your ‘job’

Performance

1 min read

In her latest piece for Creativepool’s Jobs Month, Louise unpacks why chasing titles isn’t the answer - and how to build a career that actually excites you.
Performance • Resources

Forget vanity metrics - measure what actually moves the needle

Performance

4 min read

Social & Influencer • News

SocialChain launches social-first strategy consultancy StrategyChain

Social & Influencer

4 min read

SocialChain has launched StrategyChain – a new consultancy offering that puts social at the heart of clients’ marketing strategies. Comprising of four core services – brand strategy, communications strategy, product innovation and business transformation – StrategyChain is a response to an increase in enquiries from brands who want to approach their growth from “from social out”.
Performance • Views

The search paradox: How brands get found without being searched

Performance

1 min read

Google still dominates demand capture, but discovery-first platforms like TikTok, Reddit, Inc. and Amazon are now shaping it before users ever type a query. In fact, Statista says 59% of online searches for home and kitchen products in the UK now take place on Amazon, compared to 41% on Google. It's time for brands to capitalise on search fragmentation and lean into discovery-driven demand, argues our director of paid media Mark Byrne. In his latest piece for WARC, Mark explains how search fragmentation across platforms is redefining discovery, plus how you can leverage discovery-driven demand to tap into new audiences.
Performance • Resources

Stop guessing, start knowing: the power of audience clarity

Performance

3 min read

At Brave Bison, we’ve been capitalising on the rapid innovation in the AI space to make more informed decisions that get our clients to better outcomes, faster. Audience clarity is everything. With AI, you can sharpen your targeting, unlock new segments, and boost performance across the board. Follow these five steps to clarify your audience and get ahead of the competition.
All news & insights