Why builders' merchants can’t afford to wait on digital transformation

Builders’ merchants know digital expectations are changing, but modernisation can often feel expensive, disruptive and difficult to prioritise alongside the demands of day-to-day branch operations.

In this podcast conversation, Brave Bison joins experts from BigCommerce and Pimberly to explore the current state of digital adoption across the sector, the barriers holding independent merchants back and where the strongest opportunities for digital growth now sit.

Rather than treating transformation as a single large technology project, the discussion explores how merchants can make progress through a more modular, evidence-led approach, connecting product data, ecommerce technology and customer experience in ways that complement the branch. It reflects the practical transformation work delivered through Brave Bison’s Technology & Experience capability.

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