Why retailers should prepare for AI-powered buying

AI-driven shopping is no longer theoretical. From OpenAI to Amazon, agents are already completing purchases on behalf of users, reshaping how discovery and conversion happen online.

Our business solutions director Carole Breetzke outlines what this means for ecommerce, from why checkout is becoming the new entry point to how sites need to evolve for machine-led journeys. She explores the growing importance of structured data, persistent carts and embedded payments, and why retailers must start designing for intent, not navigation, to stay visible in an AI-driven buying landscape.

Read the full article on Retail TouchPoints.