Will AI steal the CMO’s job?

As AI and martech evolve, the CMO’s role is shifting — but not disappearing. Rather than replacing leaders, technology is augmenting decision-making, freeing marketers to focus on strategy, storytelling, and brand growth.

Our director of AI & creative, Matt Garbutt told The Drum: “Machines surface insights to augment decisions; only a human leader defines purpose and sparks belief… CMOs, free from art-direction chores, can focus on positioning, audience and innovation.”

Read the full article on The Drum.