"AI rewards clarity far more than cleverness."

That's the key takeaway from our VP of Product and Tech, Vaughan Eveleigh, in his latest interview with Little Black Book. As part of its AI Spy series, Vaughan explores the biggest change AI has made to his day-to-day, why human accountability remains essential, and what AI could mean for the future of advertising, from personalisation at scale to closing the gap between an idea and a working product.

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