April 2023 - Performance • News
The European Search Awards reward and celebrate the very best companies and people working in PPC, SEO, and Content Marketing across a variety of business sectors, in a shifting digital landscape which inspires innovation, creativity and connectivity.
That's why we're so excited to announce that our work with Currys has been shortlisted for the Best Use of Search (Retail/E-commerce - Large) category, while our collaboration with Lions Prep has been recognised in the Best PPC Campaign (Large) category.
These nominations reflect our commitment to delivering exceptional results for our clients through innovative and effective search marketing strategies.
Our collaboration with Currys aimed to grow organic traffic more efficiently using AI-powered copy. Our goal was to deliver sustainable traffic growth while maintaining strong returns on investment for Currys. To achieve this, we developed a unique approach that utilised AI-powered copywriting to optimise Currys' website content. This allowed us to improve the relevancy and quality of the content while reducing the time and resources required to create it.
In an age where the impact of AI and machine learning is front-of-mind for all organisations, this project showcases how smart software and conscious creative can combine to improve results while simultaneously reducing investment.
Our work with Lions Prep involved delivering ambitious growth targets in a highly competitive vertical. Our challenge was to drive significant growth in PPC performance while maintaining a high return on ad spend. To achieve this, we developed a comprehensive PPC strategy that focused on data-driven targeting and optimisation, as well as innovative ad creative. We also expanded into new inventory, exploring opportunities in previously untapped markets such as Google and Microsoft Shopping.
"Brave Bison have moved the needle on our Paid Search performance, ensuring volumes increased whilst maintaining efficiencies" Siobhan North, Head of Growth at Lions Prep commented on the exciting news. "They are constantly testing and looking at new ways to further optimise results. Brave Bison act as an extension to our team and show real commitment to helping Lions Prep grow."
Both of these projects were successful due to the strong collaboration and teamwork between Brave Bison and our clients. Our partnership with Currys allowed us to develop a unique and innovative approach that delivered outstanding results. Our work with Lions Prep demonstrated the value of close collaboration and data-driven insights in achieving ambitious growth targets.
We are over the moon to be nominated for two European Search Awards and proud to work with such amazing clients. At Brave Bison, we are dedicated to delivering innovative and effective search marketing strategies that help our clients achieve their business goals. We can't wait to continue pushing the boundaries of what's possible in search marketing and achieving even more amazing results for our clients in the future.
We look forward to meeting the other finalists and celebrating success in the digital landscape at the finals in Lisbon on May 25th, 2023.
So, if you're ready for performance marketing that converts AND grabs the attention of judges around Europe, drop us an email. No strings attached.