Catch up on our session with Meta at MAD//Fest London 2025

Our Director of AI & Creative, Matt Garbutt, joined Meta’s Alix Sutherland on stage at MAD//Fest to unpack why creative is the new targeting.

We dug into one of the biggest challenges in paid social right now: how to deliver high-performing, personalised creative at scale...without burning out your team or your budget.

From AI’s role in speeding up asset generation, to smarter ways to repurpose what you already have, they shared practical ways to get more from every campaign and every creative.

Whether you joined us front row or caught the tail end, catch up on the session below.

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