Creative is the new targeting with Meta, Brave Bison and The Travel Corporation

Creative isn’t just about what you say — it’s how you find, engage, and convert the right audience.

In this panel discussion from our recent Performance Creative Clinic event, experts from Meta, Brave Bison, and The Travel Corporation unpack why so much creative underperforms, how data can turn creative into a true growth lever, and what it really takes to future-proof your approach.

Watch the full panel to hear how TTC built an audience-first creative strategy that’s delivering results — and why variety, context, and collaboration are the new non-negotiables.

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