Cutting through AI-generated content

The internet is facing a flood of low-quality, machine-generated content — what critics have dubbed “AI slop.” From generic reviews to cookie-cutter blogs, the concern is that speed and scale are drowning out trust and originality.

Our lead creative strategist, Isabel Villadolid argues this isn’t a threat to performance marketers but a challenge to think smarter: “Performance comes from clarity — laser-focused objectives, a deep understanding of your brand and audience, mapped journeys, and ruthless performance analysis. Without this, AI is just noise. The future belongs to brands that blend AI’s efficiency with real human insight and data-backed creatives.”

Read the full article on TechRound.