Digital transformation should strengthen merchant operations, not sideline them

Digital transformation isn't just about adopting new technology. It's about building stronger, more resilient merchant operations.

In his latest piece for Builders Merchants Journal, our VP of Commerce, Allan Ward, explores why the most successful digital change programmes strengthen merchant operations rather than sideline them.

From creating joined-up systems to helping teams work smarter, Al shares his perspective on how merchants can turn digital investment into long-term competitive advantage.

Read the full article in Builders Merchants Journal.