Free-to-air broadcasters need to think beyond the live

From the Olympics to the Champions League, free-to-air broadcasters have shaped how we watch sport for decades. Now, that model is being challenged.

In Broadcast Sport, our channel manager Ed Hunt explores what happens when viewing habits move beyond the live schedule.

“Paying the most for the rights alone won’t bring in viewers,” he says. “You also need to understand how fans and viewers want to experience sport.”

The opportunity now lies in building engagement beyond the moment, not just within it.

Read Ed’s full piece.