Brave Bison’s Daniel Barr joins Bluestone PIM’s Morten Næss to reveal how e-commerce brands can stay visible in AI search, adapt to Google’s changes, and optimise for LLMs like ChatGPT.

How ecommerce brands stay visible in the age of AI search

August 2025

Search is shifting fast. Customers aren’t just Googling anymore — they’re asking ChatGPT, browsing TikTok, and finding products in entirely new ways. In this straight-talking session, Brave Bison’s senior SEO consultant Daniel Barr joins Bluestone PIM’s Morten Næss to unpack how Large Language Models (LLMs), AI search, and Google’s latest updates are rewriting the rules of e-commerce visibility.

From optimising product data for AI-powered answers to understanding Google’s product registration and why SEO fundamentals matter more than ever, the pair explore the moves that keep brands discoverable in 2025. They also tackle a big question for retailers:

Can you trust AI to write product descriptions? Spoiler — sometimes, but not without smart human oversight. You can also dive deeper into how retailers are using AI to work faster without losing accuracy.

Watch the full conversation below to hear their take on keyword research in the age of AI, the smartest SEO move for Q4, and how to make sure your products are seen — wherever and however customers are searching.