Product pages: The new SEO battleground

AI agents aren’t just searching — they’re shopping. As consumer behaviour shifts from scrolling to conversational buying, brands need to be ready for a future where product pages, not campaigns, drive discoverability.

Our head of SEO, Harry Clarke explores how AI search is flattening the buyer journey, why schema and technical mark-up are now mission-critical, and what brands must do to build the digital footprint that wins them visibility in an AI-driven marketplace.

Read the full article on Performance Marketing World.