Search is evolving. Are you?

Search isn’t dead, but its role has shifted. Mediaocean’s H2 Market Report shows search budgets are taking the steepest cut of any channel, with spend down 22% from H1.

Our director of paid media, Mark Byrne unpacks why search is being squeezed, how discovery-driven demand is reshaping the funnel, and why CMOs are shifting investment upstream into creative and social that earn attention earlier in the journey.

He also reveals how our Media Lift Effect framework helps brands balance brand and performance to unlock more efficient growth.

Read the full article on Mediacat.