Brave Bison isn’t playing by agency rules — and that’s the point. In a profile by The Media Stack, co-founders Oli and Theo Green lay out their vision for a new kind of business: part agency, part tech company, part social publisher, part e-learning platform.

Only half of Brave Bison’s profits come from traditional marketing services. The rest? Monetised IP like its 400+ social channels, proprietary tech, and ownership of the Mini MBA education platform. This diversification gives Brave Bison insulation from the pressures legacy agencies face — like billable hours and platform volatility — while unlocking new, scalable revenue streams.

Recent acquisitions (Engage, Builtvisible, The Fifth, MTM, Mini MBA) signal an ambition to build a multi-dimensional digital business built for scale, agility and sustainability — not just short-term growth.

Read the full article on The Media Stack.