The Digital PR campaigns that delivered results this quarter

In a world where attention is hard-won, every campaign needs to make a meaningful impact. Over the past quarter, we’ve been delivering campaigns designed not just for visibility, but for measurable results. From agile, reactive strategies to long-term authority-building, here's a closer look at four standout campaigns that drove real success.

1. Helping a leading online healthcare brand build authority in sexual health

We kicked off the quarter with a campaign for a leading online healthcare brand that aimed to enhance visibility and establish authority in the realm of sexual health. The Great British Sex Report surveyed the nation’s habits, preferences, and misconceptions, shedding light on key insights and opening the door for broader conversations. Focusing on the UK, we wanted to increase the visibility of the brand’s sexual health pages and position it as a trusted authority in the space. The campaign delivered strong results, including seven tier-one links from major outlets like BBC and The Independent, solidifying the brand’s presence in this important sector.

Key results:

7 tier 1 links, including BBC and The Independent

Boosted brand authority in the sexual health sector

2. Creating a connection between a major international airline and Northern Lights travel

Next, we worked with a major international airline to capitalise on the solar maximum and the increasing interest in Northern Lights travel. The goal was simple: elevate the brand’s position as the best choice for experiencing this awe-inspiring natural phenomenon. Our campaign ranked the best destinations across the UK, US, and Germany to see the Northern Lights, while tying the airline’s flights to the ultimate travel experience in Iceland. The campaign generated 240 links across three key markets and helped increase Northern Lights keyword visibility by 22%, strengthening the airline’s connection to this sought-after travel experience.

Key results:

240 links secured across 3 markets (UK, US, Germany)

22% increase in Northern Lights-related keyword visibility

3. Building authority for a national charity through tactical link building

For a national charity, we focused on strengthening the digital foundations with a tactical link-building campaign. The goal was to reclaim unlinked mentions, fix broken links, and improve the charity’s digital authority on key pages. In just six months, we successfully built 46 high-quality links, each with an average domain authority of 56. This campaign wasn’t just about numbers; it laid the groundwork for sustained growth and reinforced the charity’s position as a trusted voice in its field.

Key results:

46 links built, including BBC coverage, university domains and reputable organisations

Average domain authority: 56

4. Helping a garden buildings retailer tap into a timely opportunity

Finally, we worked with a garden buildings retailer on a reactive campaign that capitalised on growing concerns around garden planning and potential fines. We recognised a timely news hook and used it to position the retailer as an expert on garden planning issues. The campaign delivered 101 links and significant media coverage, positioning the retailer as a thought leader in the space and increasing its visibility in a competitive market.

Key results:

101 links secured

High authority placements

Campaigns designed for impact

These four campaigns demonstrate the power of a well-executed Digital PR strategy. Whether building authority, tapping into a timely moment, or strengthening digital foundations, each of these initiatives delivered results that went beyond just coverage. They created meaningful, long-term impact for the brands involved. At Brave Bison, we’re focused on creating Digital PR campaigns that drive real business outcomes.

Watch the video below for a snappy round up from our Senior Digital PR Consultant, Gretta Boyle.

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