The future of marketing talent in an AI world

Headlines warning of AI wiping out entry-level marketing jobs miss the point. The real opportunity isn’t in replacing junior talent, but in reimagining what those roles can be.

In her latest piece for Performance Marketing World,our CEO of Performance & Commerce, Hannah Kimuyu, argues that automation should elevate, not eliminate. By removing repetitive tasks, AI can free the next generation of marketers to learn faster, think deeper, and contribute sooner — but only if the industry rethinks how it hires, trains, and trusts junior talent.

Read the full article on Performance Marketing World.