The Media Lift Effect: How to seamlessly integrate paid and organic media to drive the outcomes that count

Social isn’t underperforming. It’s misunderstood. 

With rising media costs, fragmented attention, and AI-generated content flooding every feed, most marketers are left asking: what’s actually driving performance? 

The Media Lift Effect offers a new way to think about social, not as a series of siloed tactics, but as a connected system where media, creative, and audience strategy work in sync. 

Created by the teams at Brave Bison and SocialChain, this white paper is for marketers who want to work smarter, not just spend more. 

Inside, we unpack the framework, challenge the old rules, and share practical steps to help you get more from your media, across the funnel and beyond. 

Download the white paper below to unlock the full Media Lift framework.