Industry leaders are reacting to the UK’s proposed social media ban for under 16s, set to come into effect next spring.

In Affiliate Leaders’ latest roundup, our head of influencer Sophie Berman shares her perspective. 💭

“Young people’s desire for connection, community and self-expression won’t disappear if access to social media is restricted,” says Sophie.

For brands, the focus should be on building safer, more age-appropriate digital experiences that still support discovery, culture and community.

Read the full story.