Virgin on building human brands in the age of AI saturation

As AI makes it easier than ever to generate content at scale, being recognisably human may become one of a brand’s most valuable competitive advantages.

In this episode of Brave Talk, Virgin’s Sam Kelly explores how brands can create genuine human connection in an increasingly automated marketing landscape. The conversation examines what it means to build a human-centred brand, why memorable experiences can matter more than simply delivering more messages, and how marketers can earn attention when consumers are surrounded by an unprecedented volume of content.

Sam also discusses the relationship between emotional connection and commercial growth, how brands can protect their distinctiveness as AI adoption increases, and how a strong Paid Performance strategy can combine brand building with measurable growth.

Watch the full episode below.

PLAY VIDEO

...