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We won the Best B2B Project at the MACH Alliance Impact Awards 2023

June 2023 - Commerce • Press

We're thrilled to announce that we won the Best B2B Project in the MACH Alliance Impact Awards for our work with MKM.

The MACH Impact Awards is a MACH Alliance award that recognises the most globally innovative and impactful commerce projects that utilise MACH strategies.

The Awards raise awareness of the real-world difference in solving complex technical problems and creating measurable business value. They showcase best-in-class future-proofed tech stacks that exceed commerce objectives.

Surpassing Targets 3 Months Early

Our work with MKM and our partners, BigCommerce, Vue Storefront and Bloomreach was a world's first in composable commerce. MKM's advanced platform now incorporates a smart and flexible product search function that caters to shoppers' behaviour and offers hyper-personalisation, remembering user preferences. This leads to a tailored customer journey, presenting curated product collections and targeted suggestions.

This platform marks a significant departure from MKM's previous legacy system, which suffered from navigation issues, slow page loading, and high ownership costs. However, the challenges did not end there, as they also needed to address the management of tens of thousands of product SKUs, which lacked localised and personalised B2B, B2C, and B2B2C shopping experiences across different regions.

To tackle these issues, the new MKM website adopted a headless architecture comprising four key components:

  1. The BigCommerce Platform

  2. The Vue Storefront Front-end

  3. The Bloomreach Suite

  4. A Middleware Layer

Since its launch in August 2022, the revamped platform has already shown promising results for the brand. MKM has reported:
42% increase in site traffic YoY
75% improvement in average page load speed
77% boost in average time on page
26% increase in total web orders
82% uptick in revenue
Want to know more? You can view the full case study here. And if it's composable commerce you're interested in, then we have our whitepaper detailing everything there is to know about the headless architecture taking the industry by storm.

If you're ready to build a tech stack that is award-winning and future-proofed, then drop us a line.

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