What brands need to know about AI discovery in the agentic era

The biggest misconception about AI discovery, says our head of SEO, Harry Clarke? “That AI platforms are super intelligent. We’re way off that, and we still need to help them figure out what the best solutions for audiences are.”

As AI enters its agentic era, brands need to prepare for a reality where the person making complex purchase decisions isn’t a person at all, however far off that might seem right now.

Campaign UK partnered with global media company Future for a roundtable on how AI is disrupting discovery, featuring senior leaders across the search industry. Harry shares his take on tackling the biggest challenges for brands, including attribution and building a smart tech stack.

Read Harry’s full take on Campaign UK.