What Formula E has that Formula 1 doesn’t

What does Formula E have that Formula 1 doesn’t? The freedom to rewrite the rules.

In his latest article for Broadcast Sport, our director of audience development, Martin Ruffell, explores how Formula E is turning its relatively young history into a competitive advantage when it comes to growing its fanbase.

From bringing creators like MrBeast and Khaby Lame behind the wheel to reaching new audiences through gaming and online communities, Formula E is finding new ways to bring fans into the sport.

Read the full piece on Broadcast Sport.