Why empathetic leadership is redefining performance marketing
October 2025
Performance marketing isn’t just about clicks and conversions. It’s about people. From leading major agency networks to running his own consultancy, Andy Platt, managing partner for Brave Bison Performance, has seen the industry from every angle. Those experiences have shaped a leadership philosophy rooted in empathy, collaboration, and accountability.
In a new feature for Little Black Book, Andy reflects on how Brave Bison Performance is reimagining what “excellent” looks like. He explains how uniting SEO and paid under a single strategic vision, embedding teams, and taking a customer-centric approach allows brands like Currys and Asus to turn campaigns into long-term growth engines — while building a culture where specialists thrive and clients feel truly partnered.
