With B2B and B2C cross-pollinating, your marketing approach must change

B2B meets B2C – they're more alike than you think.
If you’re still treating B2B buyers like old-school decision-makers or pushing generic messaging to consumers, you're already falling behind. In the Drum’s latest article, Andrew Platt and Brenda Imeson dive into six key reasons why the marketing playbook is evolving.
From the pandemic’s impact on B2B buyer behaviour to the shift towards personalised, content-driven approaches, brands need to adapt to this hybrid world. The future of marketing? It's all about flexibility, human connection, and smarter content.

Read the full article on The Drum.