If AI had to recommend your brand today, would it know what makes you different?

"Creativity, emotion and distinctiveness still matter, but they need to create evidence around the brand," says our strategy lead, Chelsea Noronha. "Where those signals are weak, vague or contradictory, the brand becomes harder to interpret. In AI-driven search, being hard to interpret is its own form of invisibility."

In the latest feature from NewDigitalAge, SocialChain's Chelsea Noronha explores why brands need to think beyond traditional search and start building the signals, stories and consistency that AI relies on to understand, and recommend, them.

Read the full piece on NewDigitalAge.