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July: what's new in composable?

July 2024 - Commerce • Guides

What’s new in composable is your monthly guide to capitalising on the evolving composable commerce landscape.  

Don’t miss your monthly insights on the latest industry news, new and insightful learnings and thought leadership that will ensure your business is at the forefront of composable commerce, plus key dates for events you don’t want to miss.

It's your monthly one-stop shop for all things composable. Enjoy! 


Industry news 

Partnering with the renowned Dutch auto parts distributor, Winparts B.V. Automotive Parts, we created an enterprise platform supporting high SKU volumes and multi-language capabilities. Read the full Winparts case study, here.

Are we all now slaves to the algorithm, or is technology putting power back in the hands of the people? MediaCat asked Al Ward, Head of Commerce at Brave Bison, to share his thoughts and insights. Read here  

Want to drive more results with your mobile marketing? Bloomreach has rolled out some exciting new mobile messaging features for our WhatsApp integration, transactional SMS support, and RCS support you don't want to miss. See their latest blog to learn more about these updates, here.

There's been a lot of buzz around AI, but how do you actually start using it effectively? Try implementing one of these AI-powered marketing campaigns with Bloomreach to drive results quickly, as discussed in our latest blog. Read more, here.

Customer centricity is reshaping streaming media. With streaming viewers surpassing cable TV subscribers, the industry has shifted focus from cable/satellite deals to catering to individual consumer preferences for when, how, and what content they consume. Read more from Stripe on this new era, here

New and insightful

Our Growth Director, Ben Field-Johnson, joined Mateusz Ostafil, Developer Advocate at Alokai, at their technical meetup to talk exclusively about our recent commerce build for Winparts B.V. Automotive Parts. Listen to the full recording, here.  

In a 30-minute webinar, Paul Aveyard, Head of UK Direct Marketing at Markel Direct UK, joined our own Eleanor Jones, Client Partner to share insight into our successful partnership and discuss the emerging trends that will shape B2B and B2C marketing. Sharing their learnings from this phenomenal partnership. Watch the full recording

Chris Alderman, Head of SEO, shares that in 2024, you should focus on outcomes rather than outputs and that best practices are great, but they need to lead to your site being found more easily. Listen to the podcast with Majestic, here.

Join John Collison, Co-Founder and President at Stripe and special guests as we discuss trends from around the world shaping the future of payments. Watch the recording here.  

Klevu shares the latest lookbook for the Home, Garden, and DIY Industry. This release showcases the impact of personalization and the success stories that distinguish top brands in the fast-evolving home ecommerce market. Learn how leading companies like Topps Tiles, Online Home Shop, Arighi Bianchi, Paul Smith, and Eurokangas are transforming their product discovery experience. Get your copy now, here 

Storyblok's Astro integration just got an upgrade: live preview support with Storyblok's Visual Editor, with real-time feedback for your content changes. Explore the new feature, here

Apparently, 47% of manufacturers find adding new technology to their CMSs the most common pain point. Read Storyblok's new report and discover what manufacturers say they need from their CMS, here.  

Dates in the diary 

Join us at MAD//Fest 2024. Get ready for our MAD//FEST keynote on the new AI Ad-vantage, delivered by our very own director of AI and creative Matt Garbutt and SocialChain's group strategy director Ric Hayes. They'll be joining forces to lift the curtain on our game-changing proprietary AudienceGPT.


🗓 Save the Date 👇  
📍 London, Wednesday 3rd July. AI + Emerging Tech Stage at 11:50 - 12:05 

Register now 

How do you build a strong business case for composable architecture? Brave Bison is teaming up with Alokai to help you get approval for modernisation. Join our experts to learn how to build a business case for composable architecture. 

🗓 Save the Date 👇  
📍 Virtual 5pm (GTM), 9th July 

Register now 

BigCommerce will be hosting the Netcomm Forum | The Digital Trade & Retail Event, which will include topics around composable architecture, building, and the continuous re-configuration of retail and supply chains. 

🗓️ Save the Date 👇  
📍Milan: 8th – 9th May 

Register now 

Join BigCommerce at the eCommerce Expo at ExCeL London, the UK’s biggest eCommerce event.  

🗓️ Save the Date 👇  
📍 London: September, 18th – 19th   

Register now 

Tap into the limitless possibilities that AI can power in ecommerce at The Edge Summit 2024 with Bloomreach! 
 
🗓️ Save the Date 👇  
📍 London: 3rd September 
📍 New York: 3rd October 

Register now 

Join Amplience, commercetools, ChangeCX, and SheerID for a quintessential Nashville night of food, drinks, and music while networking with retail industry experts at Music City Mingle. 

🗓️ Save the Date 👇  
📍 London: 1st December 

Register now 

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