MKM Roundtable: Expanding B2B & B2C with composable commerce

In our latest roundtable, we sat down with our client, MKM, the UK's leading building supplier, where we asked their Head of Digital and Marketing Director all about their world's first migration to composable commerce from their burning monolith platform.

MKM is a leading building supplies merchant with over 100 independent branches in the UK. Operating primarily in the B2B market and expanding its B2C footprint in the booming DIYer market. They needed to re-platform the former website to BigCommerce while catering for uncompromising and complex business rules.

In our roundtable below, we dive into:

The MKM growth journey and what drove the decision to go composable

Pain points and solutions for building a digital commerce experience for B2B and B2C

The process of working with multiple partners, in this case, BigCommerce Vue Storefront and Bloomreach

Audience Q&A with support from our platform partners

Meet our speakers:

MKM:

Andy Pickup, Marketing and Digital Director, MKM
Craig McLaren, Head of Digital, MKM

Brave Bison:

Ed Hornby, Managing Director, Commerce
Dimitar Markov, Lead Solution Architect

Our partners:

BigCommerce
Vue Storefront
Bloomreach

If you want to learn more about our award-winning tech stack for MKM, you can also read our latest whitepaper here.

In our whitepaper, we continue to delve into the crucial principles and strategic approaches that make Composable Commerce a game-changing solution for enterprise-sized businesses. Through a comprehensive exploration of the technology stack, we showcase how this innovative solution enables organisations to scale and innovate at an unprecedented pace while reducing costs and enhancing the user experience.

If you're ready to talk composable or have any questions drop us a message.

Need a little more time? Explore our Commerce & Performance pages.