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How AI is transforming audience targeting

Paid Performance

1 min read

The measurement delusion: Stop chasing the past and start building for the future

Paid Performance

1 min read

Don’t just guess, choose the measurement model that enhances your outputs

Paid Performance

3 min read

What International Women’s Day means to our team

Paid Performance

1 min read

How to build a winning measurement framework

Paid Performance

2 min read

A successful measurement framework doesn’t just give you a snapshot - it gives you context. Without understanding the bigger picture, you’re flying blind. Building a measurement model that truly works takes time, buy-in, and a mindset shift. Forget the idea of the “perfect” framework - focus on the journey. Here are three key tips to help you build a framework that drives smarter decisions and aligns your teams for success.

Forget vanity metrics - measure what actually moves the needle

Paid Performance

4 min read

The search paradox: How brands get found without being searched

Paid Performance

1 min read

Google still dominates demand capture, but discovery-first platforms like TikTok, Reddit, Inc. and Amazon are now shaping it before users ever type a query. In fact, Statista says 59% of online searches for home and kitchen products in the UK now take place on Amazon, compared to 41% on Google.

It's time for brands to capitalise on search fragmentation and lean into discovery-driven demand, argues our director of paid media Mark Byrne.

In his latest piece for WARC, Mark explains how search fragmentation across platforms is redefining discovery, plus how you can leverage discovery-driven demand to tap into new audiences.

Stop guessing, start knowing: the power of audience clarity

Paid Performance

3 min read

At Brave Bison, we’ve been capitalising on the rapid innovation in the AI space to make more informed decisions that get our clients to better outcomes, faster.

Audience clarity is everything. With AI, you can sharpen your targeting, unlock new segments, and boost performance across the board. Follow these five steps to clarify your audience and get ahead of the competition.

Brave Bison’s Jaz Japper named one of PMW’s 30 Under 30 winners

Paid Performance

1 min read

Brave Bison’s account director for Performance, Jaspreet Japper, has been named one of PMW’s 30 Under 30 winners.

Paid Performance • Technology & Experience • News

Marketing's Role as a Growth Engine: Industry Reactions to the AA/WARC Report

Paid Performance

1 min read

The latest AA/WARC Expenditure Report signals optimism in the advertising industry, with UK ad spend surpassing £10bn in Q3 2024, driven largely by digital channels. Despite economic uncertainty, the report highlights digital transformation as a key driver of growth.

Brenda Imeson, Director of Strategy at Brave Bison, emphasises the continued dominance of digital in advertising, noting that even traditional media is shifting towards online formats.

Brave Bison promotes Hannah Kimuyu to CEO of integrated Performance and Commerce practice

Paid Performance

5 min read

Brave Bison promotes Hannah Kimuyu to CEO of integrated Performance and Commerce practice

Marketers, don’t spend more on social — spend smarter

Paid Performance

1 min read

Brave Bison’s Buster Dover unpacks why brands need a smarter, more strategic approach to social spend in 2025.

From Outputs to Outcomes: Your Roadmap to Measurement Maturity

Paid Performance

2 min read

Planning for the Best: How to Inspire Strategists

Paid Performance

1 min read

Brave Bison’s Strategy Director, Brenda Imeson reflects on her 15 years in strategy, the evolution of the role, and the power of collaboration.

With B2B and B2C cross-pollinating, your marketing approach must change

Paid Performance

1 min read

Demogs are dead, mindsets are massive

Paid Performance

1 min read

Winning Peak Season: How to strategically maximise creator collaborations

Paid Performance

6 min read

What will Google’s PMax updates mean for advertisers this golden quarter?

Paid Performance

1 min read

Under the lid with Lifesight

Paid Performance

6 min read

Winning Peak Season: How to attract early-bird shoppers

Paid Performance

7 min read

Winning Peak Season: How to leverage audience data like a pro

Paid Performance

7 min read

Winning Peak Season: Your precision planning guide

Paid Performance

9 min read

Performance marketing is finally growing up and embracing a ‘dynamic approach’

Paid Performance

1 min read

Discover how performance marketing is evolving in the wake of Google's cookie reversal. Andy Platt, Managing Partner at Brave Bison Performance, explores the shift towards audience-first strategies, driven by dynamic, real-time data and AI-powered audience segmentation. Learn how marketers can break free from short-term tactics, embrace innovation, and build sustainable, people-centric campaigns in the ever-changing digital landscape. With insights on behavioural data strategies and the importance of customer engagement, this article outlines the new path forward for performance marketers.

Winning Peak Season: 10 Insider Paid Media Hacks

Paid Performance

1 min read

How to maximise full funnel marketing with audio

Paid Performance

12 min read

Cookie depreciation: Was it just a half-baked idea after all?

Paid Performance

8 min read

How to: Maximise Your Paid Media Across the Funnel

Paid Performance

3 min read

Brave Bison Performance bolsters leadership team with senior appointments

Paid Performance

5 min read

Yours Clothing finds perfect fit with Brave Bison Performance

Paid Performance

3 min read

Need to know: Expanding your business overseas

Paid Performance

2 min read

Introducing our G.R.O.W framework for international expansion

Paid Performance

3 min read

The opportunity in expanding overseas

Paid Performance

5 min read

The World is Your Marketplace: a performance playbook

Paid Performance

3 min read

Need to know: Feed Management

Paid Performance

2 min read

Under the Lid with New Balance

Paid Performance

2 min read

Need to know: GA4 Webinar

Paid Performance

2 min read

Need to know: Google Analytics 4 Webinar

Paid Performance

3 min read

Performance Max: the game-changing platform one year in

Paid Performance

2 min read

Are you getting what you need from your reporting?

Paid Performance

6 min read

Paid Performance • Events

We're shortlisted for the Best PPC Campaign of 2023

Paid Performance

4 min read

DIBI Conference: Can we design and build with AI?

Paid Performance

6 min read

GA4: Prepare for the switch

Paid Performance

4 min read

Did you know 50% of Paid Social performance comes from creative?

Paid Performance

2 min read

2023: The Year of the AI Whisperers

Paid Performance

3 min read

Webinar: Midjourney Mastery

Paid Performance

2 min read

Brave Bison x WWF: AI imagines a world without nature

Paid Performance

3 min read

AI. Curious? The Whitepaper.

Paid Performance

2 min read

GA4: The Time is Now. Your foolproof guide to the 2023 switch.

Paid Performance

6 min read

Brave Bison x Fight for Peace.

Paid Performance

3 min read

Braive new worlds: Looking ahead to AI's breakout year

Paid Performance

5 min read

Paid Performance

Black Friday has landed. But will it stay?

Paid Performance

16 min read

Another week, another third-party update: Cue Google

Paid Performance

3 min read